31
people bought recently
176 ratings

















Plum Rice Water & 10% Niacinamide Serum
₹593
₹659
10% off
Get for
₹534
on orders above ₹1200
Use Code 1MGNEWPLUS
Get for
₹546
on orders above ₹300
Use Code 1MGNEW
1/2
Unlock extra discounts with bank offers
0
Unlock extra discounts with bank offers

Flat ₹30 cashback. T&C Apply*
Flat ₹30 cashback. T&C Apply*

Get upto Rs.500 Cashback on minimum transaction of Rs.999/- with Mobikwik Wallet.
Get upto Rs.500 Cashback on minimum transaction of Rs.999/- with Mobikwik Wallet.

Earn cashback up to Rs.75 with Amazon Pay Later
Earn cashback up to Rs.75 with Amazon Pay Later

Pay with Amazon Pay Balance and get cashback up to Rs. 75 with minimum cashback of Rs. 15
Pay with Amazon Pay Balance and get cashback up to Rs. 75 with minimum cashback of Rs. 15

Get upto Rs.150 Cashback on minimum transaction of Rs.599/- with Mobikwik UPI.
Get upto Rs.150 Cashback on minimum transaction of Rs.599/- with Mobikwik UPI.
Payment, Returns & Expiry
Cash on delivery available
Get your product first, then pay us once you're sure about your order
7 day free return
Easily return the product if you don't need it anymore
Product expires after Oct, 2026
We only stock items that keep their quality over time.
Combo offers for this product
Buy more to save more

Pack of 2
Pack of 2
₹1120₹131815% off
Save extra 5% on each

Pack of 3
Pack of 3
₹1581₹197720% off
Save extra 10% on each
Product information
Plum Rice Water & Niacinamide 10% Face Serum is enriched with ingredients that help promote overall healthy skin. It provides instant moisture to your skin and deals with acne and pimples. It gives you luminous and clear skin. It helps eliminate blackheads and whiteheads and also removes sun tan efficiently. The serum contains niacinamide (vitamin B3), which allows for managing target spots, soothes acne and regulates sebum production. It helps boost the skin barrier, soothe acne and protect against sun damage.
Key Ingredients
Aqua, Niacinamide (10%), Oryza Sativa (Rice) Extract, Isodecyl Neopentanoate, Squalane (5%), Sorbitol, Pentylene Glycol, Hydrogenated Polyisobutene, Rice Ferment Filtrate (Sake), Butylene Glycol, Rosa Damascena (Rose) Flower Water, Caffeine (1%), Glycyrrhiza Glabra (Licorice) Root Extract, Glycerin, Acrylates Copolymer, Vp/Polycarbamyl Polyglycol Ester, Hydrolyzed Sesame Protein Pg-Propyl Methylsilanediol, Benzyl Alcohol, Hydroxyacetophenone, Caprylyl Glycol, Ethylhexyl Olivate, Sodium Acrylates Copolymer, Polyglyceryl-4 Olivate, Cyclodextrin, Sodium Hyaluronate, Tocopheryl Acetate, Sodium Gluconate
Key Benefits
Good to Know:
No paraben, propylene glycol, sodium lauryl sulphate (SLS), DEA, PABA and animal-derived ingredients, phthalate, artificial colours, fragrances, or essential oils were added
Best Suited For:
All skin types.
Ideal For:
Men/Women
Product Form:
Liquid.
Container Type:
Bottle with a dropper.
Area of Application
Face and neck.
Concern
Manage acne, marks, whiteheads, and blackheads, and maintains even skin tone.
Directions for Use
Safety Information
Key Ingredients
Aqua, Niacinamide (10%), Oryza Sativa (Rice) Extract, Isodecyl Neopentanoate, Squalane (5%), Sorbitol, Pentylene Glycol, Hydrogenated Polyisobutene, Rice Ferment Filtrate (Sake), Butylene Glycol, Rosa Damascena (Rose) Flower Water, Caffeine (1%), Glycyrrhiza Glabra (Licorice) Root Extract, Glycerin, Acrylates Copolymer, Vp/Polycarbamyl Polyglycol Ester, Hydrolyzed Sesame Protein Pg-Propyl Methylsilanediol, Benzyl Alcohol, Hydroxyacetophenone, Caprylyl Glycol, Ethylhexyl Olivate, Sodium Acrylates Copolymer, Polyglyceryl-4 Olivate, Cyclodextrin, Sodium Hyaluronate, Tocopheryl Acetate, Sodium Gluconate
Key Benefits
- This serum aids in the removal of marks and blemishes from your skin
- Regular use helps maintain a natural bright look and tightens the skin's pores
- Removes blackheads and whiteheads along with soothing the signs of ageing
- It helps in managing the appearance of acne and pimples
- Rice ferment extract (Japanese sake) helps minimise fine lines, shrinks pores, clears blemishes and soothes redness
- Olive-derived squalane aids in managing free radicles and slows down the signs of ageing
- Niacinamide is the most stable active skincare ingredient, which pairs well with other ingredients and actives. It can be well tolerated on the skin even if a high percentage of niacinamide is used. It helps manage uneven skin tone
- Rice water used in this serum is sourced from Japan and meticulously driven using an exclusive ‘additives-free Japanese technique, which helps maintain skin texture, firmness, and elasticity and manage oxidative damage by fighting free radicles
Good to Know:
No paraben, propylene glycol, sodium lauryl sulphate (SLS), DEA, PABA and animal-derived ingredients, phthalate, artificial colours, fragrances, or essential oils were added
Best Suited For:
All skin types.
Ideal For:
Men/Women
Product Form:
Liquid.
Container Type:
Bottle with a dropper.
Area of Application
Face and neck.
Concern
Manage acne, marks, whiteheads, and blackheads, and maintains even skin tone.
Directions for Use
- In AM skincare routine: Claeser the face, use toner, then apply a few drops of niacinamide serum, moisturise the face followed by SPF and makeup
- In PM skincare routine: Remove makeup with micellar water/cleansing balm, cleanse the face, and tone then apply niacinamide serum followed by an eye cream and moisturise with night gel/cream)
Safety Information
- Read the label instruction carefully before use
- Store in a cool and dry place, away from sunlight
- Keep out of reach of children
Ratings and reviews
4.1 stars
5
59%
4
23%
3
5%
2
3%
1
10%
176 ratings & 11 reviews
143 customers have rated this product as 4 stars and above
This is very Good product 👍🏻😊😊👍🏻 And I used twice time a day And I feel really good
S
Sohil Sheikh
September, 2025
Don't use of u have an oily skin its will cause pimples because of the thick consistency I dont know u guess they are using some kind of oil. It block the pores and cause pimples
S
Susant
August, 2024
It doesn have any fragrance which is good Not that sticky feeling as other serums do.
A
Aparajita Subhadarshani
May, 2024
Similar products

100% genuine products

Safe & secure payments

No contact delivery

Fully sanitized facilities
Other information
Content details
Last updated on 08 Jun 2026 | 06:20 PM (IST)
Manufacturer details
Name: A)Sprivil Healthcare Pvt. Ltd.
Address: A)L-1/4 Addl MIDC- Satara 415004
Address: A)L-1/4 Addl MIDC- Satara 415004
Marketer details
Name: Pureplay Skin Sciences (India) Pvt. Ltd.
Address: 1st Fl/A-Wing, Lodha i-Think Techno Campus, Chirak Ngr, Thane 400607
Address: 1st Fl/A-Wing, Lodha i-Think Techno Campus, Chirak Ngr, Thane 400607







