Why? Well have you read our name?
It's way too long!
We started as a small initiative - a "+" on HealthKart", but we ended up reaching more than a million people in such a short time, we knew it was time we had a new identity. We needed a name that captured exactly what we were.
We needed the name
to reflect the right mix
of competence, simplicity
and personality.
It needed to be app friendly!
Had to be bright and fresh!
Had to have none
of the dread of a pharmacy.
It had to be sciencey.
Don't ask why!
We wanted a sciencey
name to live up to.
We wanted a name
with an impact,
something to rally behind.
So we all huddled together in a room and came up with a name.
We finally settled for a name that
was about where we were from!
We are all about medicines
and the basic unit for
a medicine's strength
is measured in milligrams (mg).
And to top it all,
1 MG Road was where
it all started, our first office!
We put two and two together
and we landed up with
Say hello to our new logo
and new name!
It comes in multiple colors,
just in case one logo gets monotonous
And it's really short
and sweet and sciencey!
Just 3 letters! Just...
We're all pumped up here about the change.
We hope to do some path-breaking things
with the new app and the new design.
So welcome to our new home.
Right now, the changes won't be drastic.
But slowly and surely, we hope you get
to see a lot of changes in the coming months.
Changes for the better.
Till then, don't panic when we send you
a mail from 1mg.com
when you order from healthkartplus app,
it's only temporary.