Sugar Free, a name synonymous to the sugar substitute category, is the leader in India with 94% market share. It's a nutritious, safe and ideal low calorie sugar substitute, giving you the sweetness and taste of sugar but with negligible calories.(each teaspoon of sugar gives you 20 calories). Sugar Free Gold, is made from Aspartame - a protein derivative, which is 200 times sweeter than sugar. So it is ideal for table top applications like tea, coffee, milk, cornflakes, nimbupani, fruit juices etc. It is absolutely safe and approved by WHO, FSSAI & USFDA. Sugar Free Gold is ideal for health conscious, overweight and diabetics and absolutely safe.