{"id":111072,"date":"2025-03-21T11:10:00","date_gmt":"2025-03-21T05:40:00","guid":{"rendered":"https:\/\/www.1mg.com\/articles\/?post_type=web-story&#038;p=111072"},"modified":"2025-03-21T11:04:07","modified_gmt":"2025-03-21T05:34:07","slug":"6-potential-side-effects-of-keratin-hair-treatment","status":"publish","type":"web-story","link":"https:\/\/www.1mg.com\/articles\/web-stories\/6-potential-side-effects-of-keratin-hair-treatment\/","title":{"rendered":"6 potential side effects of keratin hair treatment"},"content":{"rendered":"<p><html amp=\"\" lang=\"en\"><head><meta charSet=\"utf-8\" \/><meta name=\"viewport\" content=\"width=device-width,minimum-scale=1,initial-scale=1\" \/><script async=\"\" src=\"https:\/\/cdn.ampproject.org\/v0.js\"><\/script><script async=\"\" src=\"https:\/\/cdn.ampproject.org\/v0\/amp-story-1.0.js\" custom-element=\"amp-story\"><\/script><script async=\"\" src=\"https:\/\/cdn.ampproject.org\/v0\/amp-video-0.1.js\" 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poster-portrait-src=\"https:\/\/www.1mg.com\/articles\/wp-content\/uploads\/2025\/03\/cropped-2149332491.jpg\"><amp-story-page id=\"5c0d808d-346c-40be-b5b1-63f576dd4075\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#4d3321\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-59bcdc61-fc86-4ad5-ba09-75d250721e7f\">\n<div style=\"position:absolute;width:118.57778%;height:100%;left:-10.95411%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/www.1mg.com\/articles\/wp-content\/uploads\/2025\/03\/2149332491.jpg\" alt=\"keratin \" srcSet=\"https:\/\/www.1mg.com\/articles\/wp-content\/uploads\/2025\/03\/2149332491.jpg 667w,https:\/\/www.1mg.com\/articles\/wp-content\/uploads\/2025\/03\/2149332491-200x300.jpg 200w,https:\/\/www.1mg.com\/articles\/wp-content\/uploads\/2025\/03\/2149332491-150x225.jpg 150w\" sizes=\"(min-width: 1024px) 54vh, 120vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:-0.72816%;top:53.72168%;width:100.72816%;height:55.33981%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-bcebca8e-5ee8-4666-8283-5c344c3513d7\">\n<div class=\"fill\" style=\"background-image:linear-gradient(0turn, #fff 36%, rgba(255,255,255,0) 100%);will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.8932%;top:73.78641%;width:76.69903%;height:21.68285%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6329113924050633% 0.6329113924050633% 0.6329113924050633% 0.6329113924050633% \/ 1.4925373134328357% 1.4925373134328357% 1.4925373134328357% 1.4925373134328357%\" id=\"el-79898660-4215-4d44-b322-f3abca77a842\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;margin:0.949367088607595% 0;font-family:&quot;Poppins&quot;,sans-serif;font-size:0.485437em;line-height:1.2;text-align:center;padding:3.1645569620253164% 3.1645569620253164%;color:#000000\"><span><span style=\"font-weight: 700\">6 potential side effects of keratin hair treatment<\/span><\/span><\/h2>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:12.37864%;top:95.79288%;width:76.69903%;height:3.39806%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6329113924050633% 0.6329113924050633% 0.6329113924050633% 0.6329113924050633% \/ 9.523809523809524% 9.523809523809524% 9.523809523809524% 9.523809523809524%\" id=\"el-f23e2203-73e7-4c2e-931b-856f2084f39e\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;margin:0.4746835443037975% 0;font-family:&quot;Poppins&quot;,sans-serif;font-size:0.242718em;line-height:1.2;text-align:left;padding:0;color:#000000\"><span>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Written by: Mantasha<\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:0;width:18.68932%;height:12.45955%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-f25b9172-4c59-425c-839b-0043dc3d73cb\">\n<div style=\"position:absolute;width:100.00003%;height:100%;left:-0.00001%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/www.1mg.com\/articles\/wp-content\/uploads\/2024\/07\/Tata1mg_Logo-1.png\" alt=\"Tata1mg_Logo\" srcSet=\"https:\/\/www.1mg.com\/articles\/wp-content\/uploads\/2024\/07\/Tata1mg_Logo-1.png 153w,https:\/\/www.1mg.com\/articles\/wp-content\/uploads\/2024\/07\/Tata1mg_Logo-1-150x150.png 150w,https:\/\/www.1mg.com\/articles\/wp-content\/uploads\/2024\/07\/Tata1mg_Logo-1-96x96.png 96w\" sizes=\"(min-width: 1024px) 8vh, 19vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:21.60194%;top:98.7055%;width:67.47573%;height:3.39806%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.7194244604316548% 0.7194244604316548% 0.7194244604316548% 0.7194244604316548% \/ 9.523809523809524% 9.523809523809524% 9.523809523809524% 9.523809523809524%\" id=\"el-631ea197-5cb5-4ae9-8cb5-4cfdb06be1f2\"><a href=\"https:\/\/www.1mg.com\/editorial-policy-processes\/dr.-swati-mishra-12\" target=\"_blank\" rel=\"noreferrer\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0\"><\/p>\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;margin:0.539568345323741% 0;font-family:&quot;Poppins&quot;,sans-serif;font-size:0.242718em;line-height:1.2;text-align:left;padding:0;color:#000000\"><span>Reviewed by: Dr. Swati Mishra<\/span><\/p>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"aea8cb42-34f5-4ec0-81b4-005be66037be\" auto-advance-after=\"7s\"><amp-story-animation 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1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-f469860c-2ac5-4f58-9d2b-ce3bf21958e3\",\"keyframes\":{\"transform\":[\"translate3d(0px, 664.50653%, 0)\",\"translate3d(0px, 0px, 0)\"]},\"delay\":0,\"duration\":600,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#d9d5d3\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-5bd4b60b-97d0-4547-988b-c2b72ffb5c4f\">\n<div style=\"position:absolute;width:133.38544%;height:100%;left:-21.56867%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/www.1mg.com\/articles\/wp-content\/uploads\/2024\/12\/cropped-936.jpg\" alt=\"hair\" srcSet=\"https:\/\/www.1mg.com\/articles\/wp-content\/uploads\/2024\/12\/cropped-936.jpg 640w,https:\/\/www.1mg.com\/articles\/wp-content\/uploads\/2024\/12\/cropped-936-225x300.jpg 225w,https:\/\/www.1mg.com\/articles\/wp-content\/uploads\/2024\/12\/cropped-936-150x200.jpg 150w\" sizes=\"(min-width: 1024px) 53vh, 118vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:-0.72816%;top:44.17476%;width:100.72816%;height:66.66667%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-b9e84864-a0c0-4ed8-acac-8bd70d3e9f7e\">\n<div class=\"fill\" style=\"background-image:linear-gradient(0turn, #000 0%, rgba(255,255,255,0) 100%);will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:75.08091%;width:76.69903%;height:19.57929%;opacity:1\">\n<div id=\"anim-868d8f4c-30e4-4b61-b6c3-3f3af3b89de3\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div id=\"anim-638c2d3a-cd03-4e72-9f7b-d5ca8c8f3437\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:translate3d(0px, 174.56379%, 0)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6329113924050633% 0.6329113924050633% 0.6329113924050633% 0.6329113924050633% \/ 1.6528925619834711% 1.6528925619834711% 1.6528925619834711% 1.6528925619834711%\" id=\"el-e591e73c-0e42-48be-9672-6db32f57bea6\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;margin:0.5379746835443036% 0;font-family:&quot;Poppins&quot;,sans-serif;font-size:0.323625em;line-height:1.23;text-align:center;padding:3.1645569620253164% 3.1645569620253164%;color:#000000\"><span><span style=\"color: #fff\">Excessive heat during the treatment can weaken hair strands, leading to breakage and split ends over time.<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:24.75728%;top:70.55016%;width:50%;height:5.82524%;opacity:1\">\n<div id=\"anim-89e8795e-f5c0-4edf-8030-9341b1a1eba6\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div id=\"anim-f469860c-2ac5-4f58-9d2b-ce3bf21958e3\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:translate3d(0px, 664.50653%, 0)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.9708737864077669% 0.9708737864077669% 0.9708737864077669% 0.9708737864077669% \/ 5.555555555555555% 5.555555555555555% 5.555555555555555% 5.555555555555555%\" id=\"el-58208039-3a62-455c-9a04-573f6052af38\">\n<h3 class=\"fill text-wrapper\" style=\"white-space:pre-line;margin:1.2621359223300967% 0;font-family:&quot;Poppins&quot;,sans-serif;font-size:0.420712em;line-height:1.2;text-align:center;padding:0;color:#000000\"><span><span style=\"font-weight: 700;color: #fff\">Hair Damage<\/span><\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:0;width:18.68932%;height:12.45955%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-19a5cd6a-25ac-4527-89f8-b04b61deb369\">\n<div style=\"position:absolute;width:100.00003%;height:100%;left:-0.00001%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/www.1mg.com\/articles\/wp-content\/uploads\/2024\/07\/Tata1mg_Logo-1.png\" alt=\"Tata1mg_Logo\" srcSet=\"https:\/\/www.1mg.com\/articles\/wp-content\/uploads\/2024\/07\/Tata1mg_Logo-1.png 153w,https:\/\/www.1mg.com\/articles\/wp-content\/uploads\/2024\/07\/Tata1mg_Logo-1-150x150.png 150w,https:\/\/www.1mg.com\/articles\/wp-content\/uploads\/2024\/07\/Tata1mg_Logo-1-96x96.png 96w\" sizes=\"(min-width: 1024px) 8vh, 19vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:67.47573%;top:101.61812%;width:33.25243%;height:1.77994%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:1.4598540145985401% 1.4598540145985401% 1.4598540145985401% 1.4598540145985401% \/ 18.181818181818183% 18.181818181818183% 18.181818181818183% 18.181818181818183%\" id=\"el-210f0f8b-146e-4465-a8df-3edb9851eb0c\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;margin:-0.09751368613138699% 0;font-family:&quot;Roboto&quot;,sans-serif;font-size:0.153722em;line-height:1.2;text-align:left;padding:0;color:#000000\"><span><span style=\"color: #fff\">Photo Credit: Shutterstock<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"4b587355-60c0-400c-bf1a-70ca7e740a70\" auto-advance-after=\"7s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-b40a5766-c2d9-4244-b702-a2d4be44e4dc\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":0,\"duration\":600,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-dae8c140-6d18-4eab-a3c4-2e84dc01ce54\",\"keyframes\":{\"transform\":[\"translate3d(0px, 162.16712%, 0)\",\"translate3d(0px, 0px, 0)\"]},\"delay\":0,\"duration\":600,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-42f7ee57-032e-480e-8485-d07da683b0d4\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":0,\"duration\":600,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-1ef6425c-0962-40d6-81f3-e3d02609daca\",\"keyframes\":{\"transform\":[\"translate3d(0px, 614.50653%, 0)\",\"translate3d(0px, 0px, 0)\"]},\"delay\":0,\"duration\":600,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#5b4646\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-841c83bc-fad1-4724-b89e-ce17880fbab9\">\n<div style=\"position:absolute;width:133.38544%;height:100%;left:-21.56867%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/www.1mg.com\/articles\/wp-content\/uploads\/2024\/11\/cropped-shutterstock_2392507057.jpg\" alt=\"Grey hair\" srcSet=\"https:\/\/www.1mg.com\/articles\/wp-content\/uploads\/2024\/11\/cropped-shutterstock_2392507057.jpg 640w,https:\/\/www.1mg.com\/articles\/wp-content\/uploads\/2024\/11\/cropped-shutterstock_2392507057-225x300.jpg 225w,https:\/\/www.1mg.com\/articles\/wp-content\/uploads\/2024\/11\/cropped-shutterstock_2392507057-150x200.jpg 150w\" sizes=\"(min-width: 1024px) 53vh, 118vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:-0.72816%;top:44.17476%;width:100.72816%;height:66.66667%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-80ad4f70-5f3d-4e53-bbd0-ebe4ee9ef4fe\">\n<div class=\"fill\" style=\"background-image:linear-gradient(0turn, #000 0%, rgba(255,255,255,0) 100%);will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:77.50809%;width:76.69903%;height:19.57929%;opacity:1\">\n<div id=\"anim-b40a5766-c2d9-4244-b702-a2d4be44e4dc\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div id=\"anim-dae8c140-6d18-4eab-a3c4-2e84dc01ce54\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:translate3d(0px, 162.16712%, 0)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6329113924050633% 0.6329113924050633% 0.6329113924050633% 0.6329113924050633% \/ 1.6528925619834711% 1.6528925619834711% 1.6528925619834711% 1.6528925619834711%\" id=\"el-a6fe9b67-9d0a-4a8e-8923-b2c659d57db0\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;margin:0.5379746835443036% 0;font-family:&quot;Poppins&quot;,sans-serif;font-size:0.323625em;line-height:1.23;text-align:center;padding:3.1645569620253164% 3.1645569620253164%;color:#000000\"><span><span style=\"color: #fff\">Some keratin treatments contain formaldehyde, which can cause scalp redness, itching, and sensitivity.<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:22.3301%;top:73.46278%;width:55.33981%;height:5.82524%;opacity:1\">\n<div id=\"anim-42f7ee57-032e-480e-8485-d07da683b0d4\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div id=\"anim-1ef6425c-0962-40d6-81f3-e3d02609daca\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:translate3d(0px, 614.50653%, 0)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.8771929824561403% 0.8771929824561403% 0.8771929824561403% 0.8771929824561403% \/ 5.555555555555555% 5.555555555555555% 5.555555555555555% 5.555555555555555%\" id=\"el-eae00fee-c610-44eb-bb7d-fc799705e479\">\n<h3 class=\"fill text-wrapper\" style=\"white-space:pre-line;margin:1.1403508771929824% 0;font-family:&quot;Poppins&quot;,sans-serif;font-size:0.420712em;line-height:1.2;text-align:center;padding:0;color:#000000\"><span><span style=\"font-weight: 700;color: #fff\">Scalp Irritation<\/span><\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:0;width:18.68932%;height:12.45955%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-22efbd2d-d221-4efd-b764-3659c0fd19ff\">\n<div style=\"position:absolute;width:100.00003%;height:100%;left:-0.00001%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/www.1mg.com\/articles\/wp-content\/uploads\/2024\/07\/Tata1mg_Logo-1.png\" alt=\"Tata1mg_Logo\" srcSet=\"https:\/\/www.1mg.com\/articles\/wp-content\/uploads\/2024\/07\/Tata1mg_Logo-1.png 153w,https:\/\/www.1mg.com\/articles\/wp-content\/uploads\/2024\/07\/Tata1mg_Logo-1-150x150.png 150w,https:\/\/www.1mg.com\/articles\/wp-content\/uploads\/2024\/07\/Tata1mg_Logo-1-96x96.png 96w\" sizes=\"(min-width: 1024px) 8vh, 19vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:67.47573%;top:101.61812%;width:33.25243%;height:1.77994%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:1.4598540145985401% 1.4598540145985401% 1.4598540145985401% 1.4598540145985401% \/ 18.181818181818183% 18.181818181818183% 18.181818181818183% 18.181818181818183%\" id=\"el-640ac416-b1d8-44ad-8184-09ca3a4689f2\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;margin:-0.09751368613138699% 0;font-family:&quot;Roboto&quot;,sans-serif;font-size:0.153722em;line-height:1.2;text-align:left;padding:0;color:#000000\"><span><span style=\"color: #fff\">Photo Credit: Shutterstock<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"277b7db8-9434-465e-b237-6d12a14dd51e\" auto-advance-after=\"7s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-e81b79e5-d33e-4c65-b4b9-9ff27dc91a6d\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":0,\"duration\":600,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-8c21d919-ee65-47c0-a963-954b33577f27\",\"keyframes\":{\"transform\":[\"translate3d(0px, 167.95226%, 0)\",\"translate3d(0px, 0px, 0)\"]},\"delay\":0,\"duration\":600,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-cc61ecb9-0ace-4f4a-a126-917e62d67057\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":0,\"duration\":600,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-11f9e808-8888-467a-94c0-98e416657e37\",\"keyframes\":{\"transform\":[\"translate3d(0px, 645.06201%, 0)\",\"translate3d(0px, 0px, 0)\"]},\"delay\":0,\"duration\":600,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#6b4c43\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-2f455e9c-8732-4931-8c00-970b66e889dd\">\n<div style=\"position:absolute;width:133.38544%;height:100%;left:-21.56867%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/www.1mg.com\/articles\/wp-content\/uploads\/2024\/09\/cropped-shutterstock_2479167469.jpg\" alt=\"Hair\" srcSet=\"https:\/\/www.1mg.com\/articles\/wp-content\/uploads\/2024\/09\/cropped-shutterstock_2479167469.jpg 640w,https:\/\/www.1mg.com\/articles\/wp-content\/uploads\/2024\/09\/cropped-shutterstock_2479167469-225x300.jpg 225w,https:\/\/www.1mg.com\/articles\/wp-content\/uploads\/2024\/09\/cropped-shutterstock_2479167469-150x200.jpg 150w\" sizes=\"(min-width: 1024px) 53vh, 118vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:-0.72816%;top:44.17476%;width:100.72816%;height:66.66667%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-f2dad61f-3682-448d-aae7-6b7f4bca0e64\">\n<div class=\"fill\" style=\"background-image:linear-gradient(0turn, #000 0%, rgba(255,255,255,0) 100%);will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:76.3754%;width:76.69903%;height:19.57929%;opacity:1\">\n<div id=\"anim-e81b79e5-d33e-4c65-b4b9-9ff27dc91a6d\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div id=\"anim-8c21d919-ee65-47c0-a963-954b33577f27\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:translate3d(0px, 167.95226%, 0)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6329113924050633% 0.6329113924050633% 0.6329113924050633% 0.6329113924050633% \/ 1.6528925619834711% 1.6528925619834711% 1.6528925619834711% 1.6528925619834711%\" id=\"el-c0652db9-2c32-4777-8412-26872242a570\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;margin:0.5379746835443036% 0;font-family:&quot;Poppins&quot;,sans-serif;font-size:0.323625em;line-height:1.23;text-align:center;padding:3.1645569620253164% 3.1645569620253164%;color:#000000\"><span><span style=\"color: #fff\">Frequent keratin treatments may weaken hair follicles, leading to hair thinning and increased hair fall.<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:23.78641%;top:71.68285%;width:52.6699%;height:5.82524%;opacity:1\">\n<div id=\"anim-cc61ecb9-0ace-4f4a-a126-917e62d67057\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div id=\"anim-11f9e808-8888-467a-94c0-98e416657e37\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:translate3d(0px, 645.06201%, 0)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.9216589861751152% 0.9216589861751152% 0.9216589861751152% 0.9216589861751152% \/ 5.555555555555555% 5.555555555555555% 5.555555555555555% 5.555555555555555%\" id=\"el-e72f215e-728e-481d-8c4e-0a9ebae68de3\">\n<h3 class=\"fill text-wrapper\" style=\"white-space:pre-line;margin:1.1981566820276497% 0;font-family:&quot;Poppins&quot;,sans-serif;font-size:0.420712em;line-height:1.2;text-align:center;padding:0;color:#000000\"><span><span style=\"font-weight: 700;color: #fff\">Hair Thinning<\/span><\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:0;width:18.68932%;height:12.45955%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-7c78688b-724d-4ecb-a91a-ad1cbf2585da\">\n<div style=\"position:absolute;width:100.00003%;height:100%;left:-0.00001%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/www.1mg.com\/articles\/wp-content\/uploads\/2024\/07\/Tata1mg_Logo-1.png\" alt=\"Tata1mg_Logo\" srcSet=\"https:\/\/www.1mg.com\/articles\/wp-content\/uploads\/2024\/07\/Tata1mg_Logo-1.png 153w,https:\/\/www.1mg.com\/articles\/wp-content\/uploads\/2024\/07\/Tata1mg_Logo-1-150x150.png 150w,https:\/\/www.1mg.com\/articles\/wp-content\/uploads\/2024\/07\/Tata1mg_Logo-1-96x96.png 96w\" sizes=\"(min-width: 1024px) 8vh, 19vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:67.47573%;top:101.61812%;width:33.25243%;height:1.77994%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:1.4598540145985401% 1.4598540145985401% 1.4598540145985401% 1.4598540145985401% \/ 18.181818181818183% 18.181818181818183% 18.181818181818183% 18.181818181818183%\" id=\"el-3f846ebb-2630-4edd-bc0f-3db8de156f0f\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;margin:-0.09751368613138699% 0;font-family:&quot;Roboto&quot;,sans-serif;font-size:0.153722em;line-height:1.2;text-align:left;padding:0;color:#000000\"><span><span style=\"color: #fff\">Photo Credit: Shutterstock<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"a245628a-b2e3-4990-b55a-6ffb443fa850\" auto-advance-after=\"7s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-2c7012cc-338d-4eb5-8fc6-61336cf23290\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":0,\"duration\":600,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-01f6270d-af57-474d-b3bd-9ce792882c29\",\"keyframes\":{\"transform\":[\"translate3d(0px, 167.95226%, 0)\",\"translate3d(0px, 0px, 0)\"]},\"delay\":0,\"duration\":600,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-18fe1455-28c8-4acc-9397-1777a7a34143\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":0,\"duration\":600,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-a3d18b2a-ca6c-4b6a-86cf-ff45d3ccf7cf\",\"keyframes\":{\"transform\":[\"translate3d(0px, 645.06201%, 0)\",\"translate3d(0px, 0px, 0)\"]},\"delay\":0,\"duration\":600,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#a88f7f\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-38087089-6f5f-402a-8db9-e84a449c6f40\">\n<div style=\"position:absolute;width:133.38544%;height:100%;left:-14.72343%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/www.1mg.com\/articles\/wp-content\/uploads\/2023\/07\/cropped-shutterstock_2167865509.jpg\" alt=\"Woman with frizzy hair during monsoon\" srcSet=\"https:\/\/www.1mg.com\/articles\/wp-content\/uploads\/2023\/07\/cropped-shutterstock_2167865509.jpg 640w,https:\/\/www.1mg.com\/articles\/wp-content\/uploads\/2023\/07\/cropped-shutterstock_2167865509-225x300.jpg 225w,https:\/\/www.1mg.com\/articles\/wp-content\/uploads\/2023\/07\/cropped-shutterstock_2167865509-150x200.jpg 150w\" sizes=\"(min-width: 1024px) 53vh, 118vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:-0.72816%;top:44.17476%;width:100.72816%;height:66.66667%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-651834ec-c810-4055-b690-1fa791912f9c\">\n<div class=\"fill\" style=\"background-image:linear-gradient(0turn, #000 0%, rgba(255,255,255,0) 100%);will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:76.3754%;width:76.69903%;height:19.57929%;opacity:1\">\n<div id=\"anim-2c7012cc-338d-4eb5-8fc6-61336cf23290\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div id=\"anim-01f6270d-af57-474d-b3bd-9ce792882c29\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:translate3d(0px, 167.95226%, 0)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6329113924050633% 0.6329113924050633% 0.6329113924050633% 0.6329113924050633% \/ 1.6528925619834711% 1.6528925619834711% 1.6528925619834711% 1.6528925619834711%\" id=\"el-56a74abd-3d3c-4682-aed2-fa24161e600e\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;margin:0.5379746835443036% 0;font-family:&quot;Poppins&quot;,sans-serif;font-size:0.323625em;line-height:1.23;text-align:center;padding:3.1645569620253164% 3.1645569620253164%;color:#000000\"><span><span style=\"color: #fff\">Certain chemicals in keratin treatments can trigger allergic reactions, causing rash, itching, or swelling.<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:13.34951%;top:71.68285%;width:75%;height:5.82524%;opacity:1\">\n<div id=\"anim-18fe1455-28c8-4acc-9397-1777a7a34143\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div id=\"anim-a3d18b2a-ca6c-4b6a-86cf-ff45d3ccf7cf\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:translate3d(0px, 645.06201%, 0)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6472491909385114% 0.6472491909385114% 0.6472491909385114% 0.6472491909385114% \/ 5.555555555555555% 5.555555555555555% 5.555555555555555% 5.555555555555555%\" id=\"el-83698c3c-a942-4d18-960e-338e0efc8eb0\">\n<h3 class=\"fill text-wrapper\" style=\"white-space:pre-line;margin:0.8414239482200646% 0;font-family:&quot;Poppins&quot;,sans-serif;font-size:0.420712em;line-height:1.2;text-align:center;padding:0;color:#000000\"><span><span style=\"font-weight: 700;color: #fff\">Allergic Reactions<\/span><\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:0;width:18.68932%;height:12.45955%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-92a9dd4e-56f9-4ceb-8e04-b8c5a7521de5\">\n<div style=\"position:absolute;width:100.00003%;height:100%;left:-0.00001%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/www.1mg.com\/articles\/wp-content\/uploads\/2024\/07\/Tata1mg_Logo-1.png\" alt=\"Tata1mg_Logo\" srcSet=\"https:\/\/www.1mg.com\/articles\/wp-content\/uploads\/2024\/07\/Tata1mg_Logo-1.png 153w,https:\/\/www.1mg.com\/articles\/wp-content\/uploads\/2024\/07\/Tata1mg_Logo-1-150x150.png 150w,https:\/\/www.1mg.com\/articles\/wp-content\/uploads\/2024\/07\/Tata1mg_Logo-1-96x96.png 96w\" sizes=\"(min-width: 1024px) 8vh, 19vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:67.47573%;top:101.61812%;width:33.25243%;height:1.77994%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:1.4598540145985401% 1.4598540145985401% 1.4598540145985401% 1.4598540145985401% \/ 18.181818181818183% 18.181818181818183% 18.181818181818183% 18.181818181818183%\" id=\"el-95c1e1c1-fcb2-43b0-bc91-ae8ba193c7a7\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;margin:-0.09751368613138699% 0;font-family:&quot;Roboto&quot;,sans-serif;font-size:0.153722em;line-height:1.2;text-align:left;padding:0;color:#000000\"><span><span style=\"color: #fff\">Photo Credit: Shutterstock<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"5a7f177f-d133-4e1a-9948-2886ecff358e\" auto-advance-after=\"7s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-5f61fa96-38bf-4803-9e17-50318532f840\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":0,\"duration\":600,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-79286f9c-d8ff-4319-8f49-544433eae6aa\",\"keyframes\":{\"transform\":[\"translate3d(0px, 167.95226%, 0)\",\"translate3d(0px, 0px, 0)\"]},\"delay\":0,\"duration\":600,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-0610b978-5332-49f2-a328-015df397be44\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":0,\"duration\":600,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-688b6fc1-e809-4138-8eb6-4960fd6a4d43\",\"keyframes\":{\"transform\":[\"translate3d(0px, 645.06201%, 0)\",\"translate3d(0px, 0px, 0)\"]},\"delay\":0,\"duration\":600,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#2c1a11\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-e0eb70db-dfa8-42c8-8ec6-90679ae539e6\">\n<div style=\"position:absolute;width:266.5334%;height:100%;left:-93.00993%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/www.1mg.com\/articles\/wp-content\/uploads\/2025\/03\/360268.jpg\" alt=\"hair\" srcSet=\"https:\/\/www.1mg.com\/articles\/wp-content\/uploads\/2025\/03\/360268.jpg 1000w,https:\/\/www.1mg.com\/articles\/wp-content\/uploads\/2025\/03\/360268-768x512.jpg 768w,https:\/\/www.1mg.com\/articles\/wp-content\/uploads\/2025\/03\/360268-300x200.jpg 300w,https:\/\/www.1mg.com\/articles\/wp-content\/uploads\/2025\/03\/360268-150x100.jpg 150w\" sizes=\"(min-width: 1024px) 53vh, 118vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:-0.72816%;top:44.17476%;width:100.72816%;height:66.66667%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-85854117-d4d2-42f5-b0ee-0ea3188268a2\">\n<div class=\"fill\" style=\"background-image:linear-gradient(0turn, #000 0%, rgba(255,255,255,0) 100%);will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:76.3754%;width:76.69903%;height:19.57929%;opacity:1\">\n<div id=\"anim-5f61fa96-38bf-4803-9e17-50318532f840\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div id=\"anim-79286f9c-d8ff-4319-8f49-544433eae6aa\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:translate3d(0px, 167.95226%, 0)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6329113924050633% 0.6329113924050633% 0.6329113924050633% 0.6329113924050633% \/ 1.6528925619834711% 1.6528925619834711% 1.6528925619834711% 1.6528925619834711%\" id=\"el-c3e45fe1-eabc-4236-8357-9cab5f6acd63\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;margin:0.5379746835443036% 0;font-family:&quot;Poppins&quot;,sans-serif;font-size:0.323625em;line-height:1.23;text-align:center;padding:3.1645569620253164% 3.1645569620253164%;color:#000000\"><span><span style=\"color: #fff\">Keratin treatments can alter the natural texture of your hair, making it limp or overly straight.<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:9.46602%;top:71.68285%;width:81.31068%;height:5.82524%;opacity:1\">\n<div id=\"anim-0610b978-5332-49f2-a328-015df397be44\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div id=\"anim-688b6fc1-e809-4138-8eb6-4960fd6a4d43\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:translate3d(0px, 645.06201%, 0)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.5970149253731344% 0.5970149253731344% 0.5970149253731344% 0.5970149253731344% \/ 5.555555555555555% 5.555555555555555% 5.555555555555555% 5.555555555555555%\" id=\"el-3ff98f95-6d71-4ff6-b35b-f88d931a3625\">\n<h3 class=\"fill text-wrapper\" style=\"white-space:pre-line;margin:0.7761194029850745% 0;font-family:&quot;Poppins&quot;,sans-serif;font-size:0.420712em;line-height:1.2;text-align:center;padding:0;color:#000000\"><span><span style=\"font-weight: 700;color: #fff\">Change in Hair Texture<\/span><\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:0;width:18.68932%;height:12.45955%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-8f8e4f68-68a2-44b6-b871-408c7105f40c\">\n<div style=\"position:absolute;width:100.00003%;height:100%;left:-0.00001%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/www.1mg.com\/articles\/wp-content\/uploads\/2024\/07\/Tata1mg_Logo-1.png\" alt=\"Tata1mg_Logo\" srcSet=\"https:\/\/www.1mg.com\/articles\/wp-content\/uploads\/2024\/07\/Tata1mg_Logo-1.png 153w,https:\/\/www.1mg.com\/articles\/wp-content\/uploads\/2024\/07\/Tata1mg_Logo-1-150x150.png 150w,https:\/\/www.1mg.com\/articles\/wp-content\/uploads\/2024\/07\/Tata1mg_Logo-1-96x96.png 96w\" sizes=\"(min-width: 1024px) 8vh, 19vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:67.47573%;top:101.61812%;width:33.25243%;height:1.77994%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:1.4598540145985401% 1.4598540145985401% 1.4598540145985401% 1.4598540145985401% \/ 18.181818181818183% 18.181818181818183% 18.181818181818183% 18.181818181818183%\" id=\"el-665b1ad4-c638-4cff-9fdb-70a0a74a8041\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;margin:-0.09751368613138699% 0;font-family:&quot;Roboto&quot;,sans-serif;font-size:0.153722em;line-height:1.2;text-align:left;padding:0;color:#000000\"><span><span style=\"color: #fff\">Photo Credit: Shutterstock<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"98d35553-ddcd-43f0-a109-4f6d3ba405e8\" auto-advance-after=\"7s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-4c2607b1-5a22-47a8-83f5-e0d957885eba\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":0,\"duration\":600,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-607fa0f7-be48-4208-8468-757dc51296ef\",\"keyframes\":{\"transform\":[\"translate3d(0px, 139.19330%, 0)\",\"translate3d(0px, 0px, 0)\"]},\"delay\":0,\"duration\":600,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-948f7469-0fc5-4f94-805a-47a73d1702d6\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":0,\"duration\":600,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-cd1b4f79-ca1c-4b00-9ed8-38c255a45357\",\"keyframes\":{\"transform\":[\"translate3d(0px, 375.32663%, 0)\",\"translate3d(0px, 0px, 0)\"]},\"delay\":0,\"duration\":600,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#a7aaa3\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-c835d6d0-8e2a-4020-8f15-563fd6a75db2\">\n<div style=\"position:absolute;width:133.38544%;height:100%;left:-21.56867%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/www.1mg.com\/articles\/wp-content\/uploads\/2024\/06\/cropped-shutterstock_2209859815.jpg\" alt=\"yellow eyes\" srcSet=\"https:\/\/www.1mg.com\/articles\/wp-content\/uploads\/2024\/06\/cropped-shutterstock_2209859815.jpg 640w,https:\/\/www.1mg.com\/articles\/wp-content\/uploads\/2024\/06\/cropped-shutterstock_2209859815-225x300.jpg 225w,https:\/\/www.1mg.com\/articles\/wp-content\/uploads\/2024\/06\/cropped-shutterstock_2209859815-150x200.jpg 150w\" sizes=\"(min-width: 1024px) 53vh, 118vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:-0.72816%;top:44.17476%;width:100.72816%;height:66.66667%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-6d31a418-8b96-42e2-8f5d-67083b12b66c\">\n<div class=\"fill\" style=\"background-image:linear-gradient(0turn, #000 0%, rgba(255,255,255,0) 100%);will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:76.3754%;width:76.69903%;height:23.6246%;opacity:1\">\n<div id=\"anim-4c2607b1-5a22-47a8-83f5-e0d957885eba\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div id=\"anim-607fa0f7-be48-4208-8468-757dc51296ef\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:translate3d(0px, 139.19330%, 0)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6329113924050633% 0.6329113924050633% 0.6329113924050633% 0.6329113924050633% \/ 1.36986301369863% 1.36986301369863% 1.36986301369863% 1.36986301369863%\" id=\"el-0b2d222e-7562-4ac4-b8aa-34be5fbd4177\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;margin:0.5379746835443036% 0;font-family:&quot;Poppins&quot;,sans-serif;font-size:0.323625em;line-height:1.23;text-align:center;padding:3.1645569620253164% 3.1645569620253164%;color:#000000\"><span><span style=\"color: #fff\">Formaldehyde fumes released during the treatment can cause eye watering, throat irritation, and breathing issues.<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:7.28155%;top:67.96117%;width:85.19417%;height:11.00324%;opacity:1\">\n<div id=\"anim-948f7469-0fc5-4f94-805a-47a73d1702d6\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div id=\"anim-cd1b4f79-ca1c-4b00-9ed8-38c255a45357\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:translate3d(0px, 375.32663%, 0)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.5698005698005698% 0.5698005698005698% 0.5698005698005698% 0.5698005698005698% \/ 2.941176470588235% 2.941176470588235% 2.941176470588235% 2.941176470588235%\" id=\"el-cf9ab594-c7fd-469e-b811-86921725b0f7\">\n<h3 class=\"fill text-wrapper\" style=\"white-space:pre-line;margin:0.7407407407407407% 0;font-family:&quot;Poppins&quot;,sans-serif;font-size:0.420712em;line-height:1.2;text-align:center;padding:0;color:#000000\"><span><span style=\"font-weight: 700;color: #fff\">Eye &amp; Respiratory Irritation<\/span><\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:0;width:18.68932%;height:12.45955%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-2d1d741b-7470-4f60-bf66-b1470389a27a\">\n<div style=\"position:absolute;width:100.00003%;height:100%;left:-0.00001%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/www.1mg.com\/articles\/wp-content\/uploads\/2024\/07\/Tata1mg_Logo-1.png\" alt=\"Tata1mg_Logo\" srcSet=\"https:\/\/www.1mg.com\/articles\/wp-content\/uploads\/2024\/07\/Tata1mg_Logo-1.png 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